I am thrilled to announce that I've earned my certification as a Metabolic Health Practitioner (MHP) from The Society of Metabolic Health Practitioners (The SMHP™). This milestone reflects an ongoing commitment to my health and fitness journey, one that I've been privileged to share with over 42,000 followers through my...
The allure of Twitter's (now called “X”) blue check verification has been a topic of contention since it shifted to a paid model last year. For 10 months I held out, evaluating its worth from afar. But before explaining why I finally caved, allow me to share my journey. In my...
Today, I’m focusing on a crucial component that can spell the difference between passable and powerful digital marketing: Mastery. And no, I’m not talking about just being an expert in your respective field. I’m talking about mastering the art of digital engagement to drive specific, actionable results. This principle is universal,...
Conversation at local Starbucks leads to national news story about obese doctor who lost 150 pounds In my work over the past dozen years, I've had the privilege of working with scores of businesses, individuals, and organizations, exploring the heart of what makes them unique. This journey has enabled me to...
Creating Articles that Align with Your Audience's Searches In the game of search engine optimization (SEO), where algorithms change and trends shift, one constant remains: the power of providing useful and trusted answers to the questions on the minds of your target audience is the best way to bring your content...
A landing page is a powerful digital marketing tool that is often overlooked, but has immense potential to captivate audiences, drive engagement, and deliver remarkable results. Landing pages are standalone web pages, distinct from a website's main navigation, specifically created for a marketing or advertising campaign. They are designed with a...
Insights from a digital marketer who gained 40,000 followers while losing 80 pounds Welcome back to The Weekly “WOW”. Today, we examine another critical ingredient of any successful digital marketing effort: learning how to communicate your personal story. By effectively sharing your experiences, struggles, and triumphs, you can captivate and engage...
Welcome to the inaugural chapter of our new series, designed to demystify the complex world of digital marketing and communication. With over a dozen years of professional experience in digital marketing, I've had the privilege of working with a diverse array of clients. My portfolio includes organizations such as the...