Lead Belly Fest

WOW Production Services used strategic targeting and a limited Facebook ad spend to build an engaged social media audience in advance of the first U.S. “Lead Belly Fest,” a sold-out event held February 4, 2016 at Carnegie Hall in New York City.

Numerous high-profile artists from around the world performed their musical homage to Huddie Ledbetter, better known to the music world as “Lead Belly.” Performers at the New York show included Guy Davis, Eric Burdon, Buddy Guy, and Walter Trout.